About Us
Setner is a Value Driven, Vertically integrated Manufacturing Company with a diversified product portfolio across Furniture, Furnshing, Decore, Travel, Kids & Other Home Based Products. With its 20 + Brands, Setner reaches over 100,000 families every month across India and Globally. Over the last 15 Years, Setner is proud to be part of 10 Million Households and counting. Our Key Brands Orka, Orka Bean Bags, Can Bean Bags, Candy Beans, PrimRose, Orkasleep, Orka Travel, Orka Kids, Big Sac, Orka Home are leading brands in their own segments.
At core of our Business likes 3 Ps – People, Process and Products. We are passionate about our products and make them with lot of passion and value addition. Every product that we manufacture is an extension or node of another product. From Perceiving a product at its nascent stage to making them Million Dollar brands, we have done it all and over and over again. Second P is people – which is core to our Business. We work very closely with people associated with our Business, be it our employees, our vendors or our clients. We nurture relationships that lasts long and helps us grow mutually. Third P is Process, as we continue to be a process drive organisation. Ethical sourcing, Robust Manufacturing and process driven work helps us to make standardised products.
Corporate
Social Responsibility
At Setner, we are committed towards Women Empowerment, we don’t just say it, we do it every day. 75% of our Workforce are women. Setner works closely with Self Help Groups to empower them by providing employment opportunities. We work closely with Rural women by providing them training, machines, space and opportunities. As a pilot project, Setner Partnered with 50 women in a remote village in Bihar and offered them employment.
Happiness
Vision and Mission
Glamour is just a coincidence
Vision – “Our Vision is to create brands that touches Billions of Lives by offering Comfort, Variety and Value for Money”.
Mission – “Create Brands, Nurture People, Add Value & Keep Evolving”.
Our Story
Ever since its founding in 2008, Setner has been committed to producing innovative products that enhance your life. We simply aim to create meaningful products that fill your home with happiness and convenience, while making you look fantastic doing it. When we created ORKA Bean Bags, it was a complete surprise to us. The brand started in boutiques, then expanded into retail stores across the Countries and later came online. Today our unique collection includes 100+ Brands & Products. We are a team of designers, engineers and business people. We love doing things that make people's lives easier and happier, and we believe that the things we make will do the same for you. We hope you enjoy your experience with us!
10th December 2008
Setner began its Journey
Setner was incorporated on 10th Dec 2008 from a 100 Sq Feet Room in Bylanes of Indiranagar, Bangalore. Our Founder Chandan was assisting a British Client set up a Pet Store in England by manufacturing some Pet Bean Bags. Bangalore was just opening up to Apartments and a new Urban Lifestyle. Chandan Saw it as an opportunity to launch Branded Bean Bags in India under the price point of 999 which could match Aspiration and Affordability. Hence, ORKA Bean Bags was launched.
Smart Manufacturing Processes
Purchase of first Factory in Bangalore and setting up Just in Time Manufacturing Process. Setner established an in-house Petrochemical plant and started manufacturing EPS products that would integrate with Bean Bags.
August 2010
September 2010
Nation wide supply chain
Candy Beans is launched with national supply chain.
Exponential Growth
SETNER purchases second Factory to expand its exponentially growing business.
November 2011
January 2012
Warehouses across cities
SETNER establishes Warehouses in Noida, Chennai, Kolkata, Hyderabad and Mumbai to strengthen its supply chain and last-mile delivery.
Travel Accessories
ORKA Travel is born, a brand focused in manufacturing Travel Accessories.
March 2014
February 2015
Green Gold Licensing
SETNER partners with Green Gold Licensing for their brand Chota Bheem.
Kids Branding
SETNER partners with Kids Licensing Brands Ben 10 & Cartoon Network for licensed merchandise.
June 2016
November 2017
Disney Partnership
SETNER partners with Disney to launch licensed merchandise of Disney, Star Wars, Pixar & Marvel.
Introducing PrimRose
SETNER launches PrimRose, a brand launched Exclusively for Sofas and Ottomans.
November 2019
December 2019
Orkasleep Launched
OrkaSleep is Born.
Premium Launch
SETNER Launches its premium Brand - Big Sac.
November 2019
March 2022
SETNER Campus
SETNER moves to its massive 2 Acres Campus in the Industrial area bringing all its process, verticals and operations under one roof.
Merchandize Launch
SETNER starts production for Back packs and Luggage Accessories.
April 2022
Our Team
Chandan Kumar
Founder & CEO
Next Door Guy with a Belief – Anything can be done. Thinks 5 years ahead and a go getter. Believes in less act and more action. Has nurtured Setner from a one employee company to 150.
Ajay Kumar
CO Founder & COO
Have mentored the company over the last 6 years with his acumen skills and operational abilities. Hands-on guy with 24 hours on the job. Can turn around a problem into a solution.
Florence Kumar
HR & Admin
Expert in Human Resources and handling Admin. Comes with eight years of experience in the Airline Industry and brings with her unique discipline and timely completion of projects.
Tufail
Marketing Head, General Trade
Oldest SETNER Veteran with handling 500 + Accounts. The smartest person in the company, but married !! Extremely hard-working, humble and down to.
Rajesh G
Finance Controller
24×7 on the job, extremely hard working and amazingly polite. Controls Finance and oversees Vendor Payments.
Mudassir
Operations Head, South
Oversees over 1000 transactions a day and yet calm and composed. Customers person who works on their behalf in SETNER.
Awards & Recognitions