Setner's History

Setner began its Journey

Setner was incorporated on 22nd August, 2008 with a vision to be create an eco system of manufacturing that could create Price Sensitive products for masses. With a humble beginning starting from a 100 sq feet office in Bangalore, SETNER has evolved to be a manufacturing power house operating out of 1 Million Sq Feet within a short span of 10 years.

22nd August, 2008

Setner always believed in hard core manufacturing using curated Factors of Production. Our DNA of manufacturing comes from our founder Mr. Chandan Kumar who started this company after returning back to India in 2008. Mr. Kumar studied Mechanical Engineering in India and then went on to pursue Masters in Automobile Engineering from Prestigious University of Sheffield, England. It was a research programme during which Mr. Kumar learnt the tools of Manufacturing, Automation, Business Research and Business Planning. Mr. Kumar also won gold medal during his academics for Business Planning Competition, awarded by Child Safe Packaging Group, Europe. After Graduating from University of Sheffield with flying colours, Mr. Kumar went on to pursue MBA in International Marketing from North America. After completing his Masters in Business Administration, Mr. Kumar decided not to pursue a plush corporate Job and returned back to India.


Equipped with smart manufacturing processes, Vertically integrated modules and acumen of Business planning, Mr. Kumar founded SETNER in 2008. “Modern Retail was just gearing up in late 2010 and had a massive requirement for Organised curated manufacturers”. Mr. Kumar started small manufacturing unit with in house brand Can Bean Bags and ORKA. With a highly professional approach, ethical standards and never say No approach for our buyers, Can Bean Bags started its first Shop in Shop operations in a leading retail store in Bangalore. Within a year, it had over 15 SIS stores selling thousands of products every month. Can Bean Bags soon had a massive Retail Customer Base as our clients loved our Products and most importantly the prices. “For first few years, i was hand delivering products to customers at their doorstep even till 2 in the night”. Hard work always pays and our team at SETNER always took the hard and the long route.


In 2011, SETNER moved in its own 12,000 Sq Feet state of the art manufacturing facility with in house production of EPS. It was a big plunge as it took SETNER in a different Orbit. Brand Candy Beans was born that today is world’s largest selling Branded Refill packets with over 50,000 units sold every month. SETNER never sighed away from investing heavily in its infrastructure and that was the differentiator as compared to other brands in same space. With an in-house logistics team comprising of 8 trucks, In house digital printing with 12 Large Format printing Machines, SETNER never walked away from taking the long stick. Manufacturing has always been the core of our process and smart manufacturing leads to smart products that leads to Happy Customers.


SETNER Plunged into the world of licensing Merchandise by being the licensee for Green Gold Animation with its favourite character Chhota Bheem. With its brand ORKA, we started touching lives of many young ones with dynamic Chhota Bheem Merchandise. Very soon we had a big portfolio of Licensees including Ben 10, Johnny Bravo, Power Puff Girls, Yash Raj Films, Purple Turtle, Colour Fairies and many more. In August 2016, ORKA associated with Disney and became the licensee of Disney India. SETNER’s factory was audited by Disney post which SETNER got the exclusive manufacturing rights to manufacture over 40 types of products for Disney. Orka soon launched over 1000s of unique products across Disney, Marvel, Pixar and Start Wars properties.


SETNER is the only factory in this space audited by BSCI, Business Social Compliance Initiative, one of the most astringent and prestigious Factory Audits. BSCI helped us to evolve with processes that ensured our accountability towards better process, happier employees, Corporate Social Responsibility and smarter Waste management.


In early of 2018, SETNER started its European operations with a dedicated office and warehouse in Oldenzaal, Germany. With this back end, we can connect directly with our European customers and offer them products at highly affordable prices.


In July 2018, SETNER launched its exclusive Retail store in a premium mall in Bangalore with space of over 3000 square feet with concept of ORKA Home. Orka Home is a one stop destination for entire home needs featuring latest in Living, Bed Room, Modular Furniture, Modular Kitchen, Home Decore, Home Furnishing and accessories. Orka Home will soon start rolling franchisees across the country.
SETNER started its in house Sofa Manufacturing facility with a dedicated factory spread across 44,000 Square Feet employing the latest Automation and the best team. With its premium Brand PrimRose, we are poised to be one of the leading organised manufacturers of Sofa and Upholstery Furniture.

July 2018

SETNER turned 10 on 22nd December 2018 and it celebrated the same with its most important asset - The Team. 200 + Team at SETNER is the core of our process and culture. We nurture talents and catapult them to next league. At SETNER, our employees are treated as family members and we literally mean that.

22nd december, 2018

Over last 10 years, we have achieved a lot with a dream run and this is going to get bigger and better with a tremendous support from our Team, Clients and Business partners.